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Why don’t Americans care about international basketball?

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(I previewed the World Championships at CBS Sports today if you want to take a look. It’s slightly longish. Also, I wrote about this topic as well, so I’m bringing over some of those thoughts here in case you good people would like to discuss as well. Definitely curious to hear some other thoughts on it.)

This is a question I’ve been thinking about the last few weeks. We’re so good at it and we’re about to compete against other countries… yet we don’t give a flip. Which is so weird to me.

For us Americans, you slap “USA” across the chest of anything and we’re rooting for it. I found myself watching hours of curling in last year’s winter Olympics. We root on Michael Phelps in a sport nobody cares about. We act like we’re soccer crazy during the World Cup. But when Team USA laces up the sneakers and takes things to the hardwood, we just don’t seem to care. And I have no idea why.

Rob Mahoney of Hardwood Paroxysm looked into this and asked it in an even more interesting manner: Why do people like the Thunder so much and not Team USA when they are so, so similar? Rob and I started chatting about this and some thoughts came to mind for me.

One reason is I think a lot is that the perception (at least in my mind) is that players don’t care about these games. Everyone just assume that Kevin Durant saying that he’d rather win a gold medal than an NBA title is all for show in an effort to pronounce some sort of manufactured patriotism through basketball. I don’t think people believe it. We think players are saying it because it’s the right thing to say, not because they actually are playing for country.

Why do we feel such a sense of pride when Team USA performs well in the World Cup? Why do we all gather in bars and restaurants and 9 in the morning to watch soccer every four year? There’s no reason the World Championships shouldn’t be somewhat as big as the World Cup. Obviously soccer is more popular worldwide, but why do people go soccer crazy here in the US and not for basketball, something we’re awesome at?

My theory is that Americans, for whatever reason, love to play up the underdog. We fall in love with Landon Donovan and the US soccer group because it’s the world’s game and we’re supposed to suck at it. It’s like it’s in our nature to want to say, “We’ll show you guys who sucks at soccer…” Everyone flipped for the Miracle On Ice because we beat the big bad Russians. This past winter, everyone loved the U.S. hockey team again as they took on Canada in the gold medal game. We wanted to beat Canada so badly, the team that supposedly owns hockey.

It’s like it’s this inherent thing Americans are born with. When someone says “You can’t,” we say, “We’ll show you.” And in basketball, there’s nothing to that. We’re supposed to be great. We have the biggest, fastest, strongest players. If we win, what did we prove? That we’re still the best?

Honestly, this sounds absolutely stupid, but I think the 1992 Dream Team might’ve done more harm than good in terms of our interest in international basketball. Before that, we didn’t send our pros and we were just one of the regular teams. But after the ’92 Dream Team, our mindset changed. Our perception was after those Olympics was that everyone else sucks at basketball and we’ll win by 40. At at least, that we should. We no longer respected international basketball because there was no way other countries could compete.

And I don’t think the casual fans have realized that the rest of the world has completely caught up internationally. The 2006 bronze wasn’t a fluke. Team USA just wasn’t good enough. And if we lose this year, the excuse will be because we didn’t send our best. There was no Kobe, Chris Paul, LeBron or Dwyane Wade. Well, the reality is, a lot of the other countries competing don’t have their best players either. So it’s really not a great excuse. Do people not realize it’s been 16 years since we’ve won a World Championship gold? The U.S. hasn’t won since 1994! And how are we not taking this personally?

This is something that will never make sense to me. Heck, I’m as guilty about it as anyone. I’m definitely not as pumped about tomorrow’s action starting as I was the beginning of the World Cup. And I don’t know why. Sure, we get a bit more excited for the Olympics, but still, it’s nothing to the level of the World Cup or even just a playoff game featuring our favorite team. There’s just no real passion, no enthusiasm for it. Coach K and Jerry Colangelo have done their best to change this, but it’s just some sort of arrogance that Americans have that prevents them from deeply investing in the World Championships.

It’s been 16 years since the Star Spangled Banner played at the end of the World Championships. It’s fine if we don’t care. As long as the 12 wearing red, white and blue do, we should hearing it again.

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Americans may not care much about FIBA events, but they seem to care A LOT when Team USA loses. Just look at comments sections, Those sections are filled with thousands comments hating on U.S. basketball and its players as soon as they lose a rare game, or even struggle to beat someone. That's what drives me crazy. And that's why playing in those events is a no-win situation for the players. If they win people say they were supposed to win. If they lose or barely win people trash the players calling them names. So it's not surprising to see so many players deciding not to participate.

@Goose
I feel ya! Let's do this!

@TempBoy Brandon
No Prob! GO USA!!! Go Thunder!!

Jamal Crawford wants out of ATL.

I can't speak for the rest of the nation, but I'm pumped.

YOO-ESS-AY!! YOO-ESS-AY!!

Cpt. C-Note :@TempBoy BrandonESPN Classic(no HD!) @ 11am CST.

awesome! thanks a ton! and i appreciate you posting the entire schedule..

Well, maybe this: the fact that team USA changes it's entire roster every two years does not help people to get excited about it.

@Jax Raging Bile Duct

Exactly. I can't think of anything else to add.

I asked me girlfriend why she cared more about Team USA soccer vs. Team USA basketball and she said that the World Cup simply gets way more publicity/buildup than any basketball tournament. She had never heard of the FIBA World Championships until I explained it to her just this second, and during the Olympics basketball kind of gets lost amidst all the other sports. The World Cup is everywhere. And because it's such a "world sport," we Americans want to feel like we belong, so we subscribe to the game and the tournament every four years.

The answer is... it's time for football.

It's the damn ball. It's just plain stupid looking and acts like a rubber bouncy ball. Hell even Billups and Durant have trouble shooting free throws with it. I'm not entirely sure it's not filled with helium!!

Americans are such a melting pot in general that they are forced to grab hold onto something that separates them from each other. Fans get caught up so much in being Laker, Celtic, or Thunder fans, that they have a tendency to tune out the rest of the league. Detroit fans don't care what non-Piston players are doing in the offseason. Same with Celtic fans, Laker fans, and Thunder fans (honestly, does anyone care what Eric Gordon does if it's not crucial to the outcome of a game?).

What's more, the NBA is filled with polarizing figures, which was only exacerbated this summer. A lot of people outside Miami hate Wade, Lebron, and Bosh. If you aren't a Laker fan, you probably don't like Kobe. If your team has a star, he is your everything - no one else there matters for a lot of people. That means that a lot of people suddenly have nothing to follow. Their team's players aren't on Team USA, or their star is sitting it out, or they are put off by having the big name guys being shoved down their throats already. How many people think Dallas fans are watching the Worlds for Tyson Chandler? If the guy that sells tickets to your regular season isn't playing, why are you going to watch when nothing is on the line for "the only team that matters."

I do think hubris has a great deal to do with it, though. Like it was said, we expect to win. If we lose, it's just because we brought out second tier guys, or because the international game "isn't as good, and it's designed for less talented players to look good" (this is an actual quote from my co-worker). If we win, it's just reaffirming what we should already know.

Also, American fans have a lot of biases. They assume playing for the worlds means the players more likely to get hurt (historically not a factor in injuries), that it just acclimates them to a style of game that won't work in the NBA (faulty assumption since fans who say this often don't know anything about the different styles), and will just be a showcase of backyard level games with no substance (admittedly true in early rounds, but totally wrong when the big teams start advancing).

I love the article and im really glad someone brought it up.
Im an international fan of basketball so im going to speak from that point of view
In Israel if one of the best players declines an invitation to the international squad for an important tournament it is highly frowned upon by the fans and the Israeli fans love their basketball(not very nba smart but still love their basketball)So when Omri Casspi from the Kings and our superstar(yup thats the best we could produce after 60 years of trying)declined to play with the international squad last year it took a long time for people to forgive him.
Now in the States if Kobe or Paul or any other superstar doesnt participate its ok and i still dont know why that is.They should get their asses kicked for that but truthfully do any of you really care?(im guessing its mostly Americans in this forum)And here is were the problem lies.Im not overly patriotic or anything(and maybe i should be living in a country with a population of just under 7.5 million and constantly threatend by 100s of million)but im mean were talking about the biggest honour in basketball(NO ITS NOT AN NBA RING)and calling yourselves the best in the world is bullshit if your not going to step up and say"we are the best lets get it done" and its really sad because you guys are the best but without the hardware it doesnt count.
I hope i didnt hurt anyones feelings...

OK, heres my thoughts on the issue.

Since America is so culturally diversified it is hard for us to tell which players are and aren't Americans. (Ok, maybe not that hard because of their names) And some players have played so long in the NBA, they might as well be Americans. A lot speak clear english and seem accustomed to American living.

Take the following foreign players

Andy Rautins Tony Parker Joakim Noah Dirk Nowitzki, Carlos Delfino Andrew Bogut Leandro Barbosa Carlos Arroyo Pau Gasol

How many of these players spent a significant part of their lives in their native country? How many are going to move back to their country after their NBA careers are over?

Also Americans feel cheated. These countries are training their guys in our league and taking players from our teams and trying to pass them off as their own. What is Nenad Krstic doing playing for Serbia. He's an OKC Thunder. Joakim Noah, are you crazy he won NCAA championships for the Florida Gators.

I think its because the NBA delivers world class international basketball 8 months a year, where as Soccer is only relevant in the U.S. for three weeks once every four years. When you watch Dirk and the Mavericks and Pau and the Lakers etc. every day the novelty wears off.

FYI, peeps!!

Here's the full TV schedule for USA:(all times EST)

Saturday, Aug 28 (noon): Croatia vs. U.S., ESPN Classic
Sunday, Aug 29 (9:30 a.m.): U.S. vs. Slovenia, ESPN2
Monday, Aug 30 (2:30 p.m.): Brazil vs. U.S., ESPN
Wednesday, Sept. 1 (noon): U.S. vs. vs. Iran, ESPN
Thursday, Sept. 2 (9:30 a.m.): Tunisia vs. U.S., ESPN2
Sunday, Sept. 5 or Monday, Sept. 6 (11 a.m. or 2 p.m.): U.S. vs. TBD (eighth-round telecast date/time contingent upon U.S. performance in the preliminary round), ESPN Classic or ESPN2
Wednesday, Sept. 8, or Thursday, Sept 9 (11 a.m. or 2 p.m.): U.S. vs. TBD (quarterfinal telecast date/time contingent upon U.S. performance in the preliminary round), ESPN Classic
Saturday, Sept. 11 (noon): First semifinal, ESPN Classic
(2:30 p.m.) Second semifinal, ESPN Classic
Sunday, Sept. 12 (noon): Third-place game, ESPN Classic
(2:30 p.m.): Championship game, ESPN

@TempBoy Brandon
ESPN Classic(no HD!) @ 11am CST.

I also really like your CBSblog post, Royce. Great work!

by the way, what time and what channel can i watch the USA tomorrow? i wanna see KD and Russ whip up on them internationals!

I'm pretty pumped for the WC games. It's mostly because of KD and RW... and wanting to see how the future stars of The NBA gel/learn from great coaches. GO USA! GO THUNDER!

It's the same reason I'm not interested in the Lakers playing FC Barcelona. Just because they're both champions of their given leagues doesn't mean they're on the same level. It's false parity.

The US fields a pickup team and medals. What motivation is there for our players to sacrifice NBA team development or personal time to work on the national team chemistry?

It would be a joke. In fact, I fully expect the 2012 Olympics to be a complete shellacking because Bosh/Wade/Lebron will have so much PT together by that point.

That's what's funny about the world catching up. USA ran through the field in 2008. The last time we dominated like that was the original dream team run(92 through 96). So either the World regressed in 2008 or Team USA probably has not been taking the International game that seriously. I'm guessing it's more the latter.

I actually think that people watch World Cup Soccer and the Olympics because they perceive it to be the best competition and winning it to be the highest reward in their respective sport. We don't have good soccer, so winning the World Cup is more important (and should be for the players) than winning the MLS, or even English Premier League (from our point of view). Conversely, winning the FIBA world championship or the World Baseball Classic is not as important as winning the NBA championship or the World Series.

I'm a practical person with limited time and energy for sports. I care about the highest level of competition: World Series, Super Bowl, Stanley Cup, NBA Championship, World Cup and Olympics. I don't care about Triple-A, Canadian Football, D-League, MLS, or anything else. I don't have time to care.

My fav article you've written

Lots of great points, but I think the "why do people here go soccer crazy" might be stretching it a bit. I heard the exact opposite discussed many times during the World Cup.

I've not cared enough to check the ratings, but I would imagine World Cup ratings in the US dropped precipitously after we were eliminated. It was probably the same for Olympic events where no Americans were challenging for a medal.

Let's face it: We are pretty gingoistic. If it doesn't involve America, we really don't care, be it sports, economics or politics. Add to that, everyone is referring to this as the B-Team, so casual basketball fans look at our own team as the JV.

We didn't care about the USA national baseball team when they used to play in the Olypics or in that new World Baseball Classic either. Mostly because winning that league is like winning the NIT in NCAA basketball. It's a nice thing, but you don't get much credit for it.

It's the same with basketball. The competition is better these days, but the perception still remains. No one cares who wins the NBDL championship either. The NBA needs to keep up the perception that the NBA is far and away the better league. That perception keeps them in business.

There are a few other things in the way...

1. The time of year is awkward. Only the basketball purists are paying attention to basketball right now.

2. The familiarity with other teams is awkward. I like when the Lakers come to town because I know their team really well. I know the names of many of Spain's players, but don't know them as a team. This means there are no real rivalries, very little buildup or anticipation, and absolutely no emotional investment in the competition.

3. The timing is awkward. The team practices for a month, they play a few exhibitions on obscure tv channels. They play less than 10 games to win the championship. We don't have time to fall for the team or adopt them as ours or to see their chemistry develop. There is no season of investment on our part; no 82 games to build an attachment or follow a journey. An NBA preseason schedule is almost as long.

4. We're conditioned to All Star games already. Team USA is basically an all star squad. We're used to seeing our all stars play for a bit, score a lot of points, and no one really cares who wins or loses. It's hard to care about an all star team playing lots of unknowns.

5. The rules and style of play are annoying. We're used to a product that is supposed to be the best in the world, and this is not that product. Only the basketball purist is interested in the differences and what that means on a strategic level. Everyone else excuses it as a different product that isn't up to par. No one cares about slamball either.

@Anonymous
Check that again - it says "has caught up".

More would care if it was marketed like Soccer is. ESPN will show Spain vs Germany World Cup game but will only show USA games in this upcoming FIBA World tournament. They would rather show poker over an international game. Shame too because people would watch.

Great article. Always wondered myself.

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