Today marks the one-year anniversary of the “official” creation of the Thunder franchise. At Leadership Square last year, Chairman Clay Bennett announced the team’s name and colors and unveiled the logo the team would stand by. There was a lot made of it back then as people critiqued it in every way possible. Any time something new comes out, people are going to criticize and critique. I was one of those people. I didn’t care for the name (still don’t, but I’m used to it and over it) and didn’t really love the logo (I actually think it works just fine now). So I thought it would be interesting/embarrassing to look back on the post that kicked this whole thing off for me: “The Name Doesn’t Totally Thundersuck.”
Originally published September 9, 2008
It sucks, but not that bad.
Regardless of the name I have a favorite team. When a team is yours, they are your favorite no matter what they are called by. It’s unfortunate that ownership went with such a cheap, corny name, but hey, at least a ball will bounce in the Ford Center this fall. They could have called them the Oklahoma City Cuddlestorm or even worse, the Oklahoma City Energy and I’d still be calling the box office getting my Loud City seats.
Let’s face it though – it’s a WNBA name. It’s true. I know it. You know it. The Sky, the Storm, the Fire. The OKC Thunder vs. the Atlanta Dream… TONIGHT! But that doesn’t mean I won’t support them. It’s just a name. It doesn’t count toward wins or losses. Maybe it makes for an easy target during a drunken bar argument, but as far as I know, nobody has walked out onto the court and before tip-off the ref said, “OK, Portland wins because honestly, that logo really sucks.”
The point is, the name is new. It stinks because it’s new. I remember a few years ago when Charlotte called itself the Bobcats, everyone hated it. That’s the way it goes. The colors, the logo, the name all suck because it’s new and different. In 10 years it will be as household as the Orlando Magic and we’ll forget all about it. Toronto Raptors. Toronto… RAPTORS. Worst. Name. Ever. But you know what, it works now. Because it’s just become a household name. We’re used to hearing it, we’re used to reading it, we’re used to seeing it. And in time, the same thing will happen to “Thunder”. Read more…
Commentary
Logo, Retrospective